Laser Hair Removal Marketing Ideas: Top 18 Ways to Get More Laser Hair Removal Leads
With nearly half of 2023 already in the books, now is the perfect time to try new laser hair removal promotion ideas for your laser hair removal practice. If you’ve been wondering how to get more laser hair removal leads, we’ve got a ton of things you can try—and it all begins with your laser hair removal website design.
It’s important to try a variety of things when it comes to laser hair removal advertising. Why? Because every laser hair removal practice needs laser hair removal leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new laser hair removal leads, it becomes impossible to grow your laser hair removal practice.
But, if you create a system that attracts new clients and delivers new laser hair removal leads to your practice like clockwork, that’s a recipe for:
- More profitable laser hair removal appointments
- Increased revenue for you and your staff
- A dependable way to grow your laser hair removal practice
We know why practices need to generate laser hair removal leads, but how can you do it affordably and efficiently? The answer is: good laser hair removal advertising with good laser hair removal website design. If you’ve ever wondered how to get more laser hair removal leads, follow the steps below—and consider working with a hair removal marketing agency to grow your laser hair removal practice!
1. Get More Laser Hair Removal Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your practice is to create one. A website acts as your practice’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your laser hair removal practice
- Read about the laser hair removal services you provide
- See your service area
- Get in touch with you about laser hair removal appointments
- Become a quality laser hair removal lead for your practice
Without a laser hair removal website and professional laser hair removal website design, how are your potential clients going to find your practice on Google? How will they know where to contact you? They won’t.
Without a website, your practice might as well not exist at all. A hair removal marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top laser hair removal promotion ideas that’s been proven time and again to generate quality laser hair removal leads and grow your laser hair removal practice. So, if you’ve been wondering how to get more laser hair removal leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in laser hair removal leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local laser hair removal.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality laser hair removal leads. Hair removal marketing companies can also set you up with a professional laser hair removal website design and share other laser hair removal marketing ideas.
3. Always Use Local SEO to Generate Laser Hair Removal Leads
Laser hair removal search engine optimization (laser hair removal SEO) is still king in the laser hair removal digital marketing space, which is why laser hair removal SEO is so popular. Laser hair removal SEO is what moves your laser hair removal practice to the top of page 1 on Google and keeps it there. If your campaign is robust enough, laser hair removal SEO alone can generate the majority of your laser hair removal leads (but we still recommend reading the rest of these laser hair removal promotion ideas)!
A good first step is setting up your Google My Practice account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a laser hair removal marketing agency and let an expert in laser hair removal SEO get you up and running.
4. Use Google’s Local Service Ads to Get More Laser Hair Removal Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for laser hair removal, at least 7 of them will click one of those ads and turn into a laser hair removal lead.
How much more money would you make per month with 7 new clients? For an extra boost, consider investing in laser hair removal digital marketing, then use laser hair removal SEO and a professional laser hair removal website design to hook your potential clients.
5. Get More Laser Hair Removal Leads Through Facebook + Instagram
Still wondering how to get more laser hair removal leads? Laser hair removal ads on Facebook and Instagram can be a cost-effective method for laser hair removal advertising, provided you put the right hair removal marketing strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal laser hair removal clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying laser hair removal ads to this audience has the added benefit of creating and boosting awareness of your practice. If people see your logo and your laser hair removal ads all over the place, they’re more likely to remember you when they need laser hair removal in the future. If you’ve been wanting to try laser hair removal ads on social media, this is definitely one of the laser hair removal promotion ideas worth trying.
Paired with laser hair removal SEO and professional laser hair removal website design, this is a powerful way to grow your laser hair removal practice. Hair removal marketing companies can get you set up.
6. Ad Retargeting Is a Fresh Laser Hair Removal Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your practice.
Retargeting is a great way to keep your laser hair removal practice and website in front of potential clients who have already shown interest by visiting your website. This is one of the laser hair removal marketing ideas well worth trying, especially if you’re already getting good traffic to your laser hair removal website. Throw in some laser hair removal SEO for an extra visibility boost!
7. Create a Laser Hair Removal Facebook Group
Having a dedicated Facebook practice page for your laser hair removal practice is a must, but creating a group page for your practice is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into laser hair removal leads and help grow your laser hair removal practice.
8. Content Marketing = Laser Hair Removal Advertising
Creating content for your ideal clients is a great way to get more laser hair removal leads. Consider writing blog posts and articles that you can post on your laser hair removal website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- What to Do Before Your Session
- Most Common Laser Hair Removal
- Aftercare for Different Procedures
As you write these articles, plug your laser hair removal services. Suggest that readers visit a laser hair removal professional they can trust and—if you’re affiliated with any certain laser hair removal brands—talk them up!
9. Create Helpful YouTube Videos About Laser Hair Removal
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful laser hair removal videos. The videos can document your day-to-day activities, product reviews or various pre- and post-op routines. These videos will build your credibility as a laser hair removal specialist and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your laser hair removal website so they can learn more.
10. Email Marketing = Laser Hair Removal Advertising, Too!
Email marketing is one of the oldest forms of laser hair removal marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your laser hair removal practice, you’ll make (on average) a $40 return on your investment.
Because most laser hair removal practices overlook the benefits of email marketing, it’s a great lead generation option for your practice. For instance, practices that stay in touch with their ideal clients via email generate 50% more sales-ready laser hair removal leads and spend 33% less money on making sales.
11. How to Get More Laser Hair Removal Leads at Conferences
Attending conferences and other industry events should be high on your list of laser hair removal marketing ideas. They not only provide plenty of solutions for how to get more laser hair removal leads, but also let you observe your competition, create new practice partnerships and boost brand awareness among potential clients.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as raffles, giveaways, and other engaging collateral.
Finally, make sure you’re collecting information from visitors and following up to help grow your laser hair removal practice.
12. Reputation Management Affects Your Laser Hair Removal Practice
Did you know 85% of people search online to find local laser hair removal? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you deliver on your promises?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your laser hair removal services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your practice name and phone number.
Online, list your laser hair removal practice on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more laser hair removal leads.
13. Make Your Laser Hair Removal Advertising Stand Out with a Unique Selling Point
If you want to stand out from your local competitors, your laser hair removal marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your laser hair removal ads!
If you’re not sure where to start, take a look at how your competitors are generating laser hair removal leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your practice? Maybe your origin story or how you got started? Use it!
14. Co-Market With a Relevant Practice
Co-marketing means you’re teaming up with another practice to share lead generation opportunities. For example, you might want to partner up with a complementary medical provider and offer a discount to clients who use both of your services. In the end, this kind of combined marketing can help grow your laser hair removal practice since you’re both working to generate new laser hair removal leads.
15. Send Out Direct Mailers to Get More Laser Hair Removal Leads
Here’s another laser hair removal advertising strategy that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for laser hair removal leads from other sources to determine if this is a viable solution for you.
16. Increase Referrals to Get More Laser Hair Removal Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your practice, and give them a discount in return. Since people are far more likely to use a laser hair removal professional that a friend recommends to them, this is one of the laser hair removal marketing ideas you shouldn’t pass up.
17. Demonstrate Thought Leadership
Thought leadership helps laser hair removal professionals demonstrate that they are committed to their craft while staying up-to-date on the latent industry trends and developments. Hosting webinars, creating posts for LinkedIn and conference participation are great ways to set yourself apart from the crowd!
18. Don’t Pay for Laser Hair Removal Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your laser hair removal practice, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your laser hair removal website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your laser hair removal practice is using laser hair removal digital marketing. Combined, laser hair removal SEO and professional laser hair removal website design can increase your online visibility and win you more laser hair removal leads.
Sign Up With Townsquare Interactive to Maximize Your Laser Hair Removal Marketing Budget
Website design isn’t the only element of an effective laser hair removal marketing campaign, but it is the most important. One of the best things you can do for your practice is to make sure your website has everything it needs to continuously generate laser hair removal leads using the steps above.
Adding other elements to your marketing campaign, such as laser hair removal SEO and reputation monitoring, can strengthen your laser hair removal marketing campaign and help you to generate more laser hair removal leads.
The team at Townsquare Interactive specializes in creating laser hair removal marketing campaigns and laser hair removal website designs that generate high-quality leads across the country. All of our laser hair removal website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your laser hair removal marketing campaign to the next level.
Click the button below to learn more about laser hair removal marketing ideas built to help grow your practice.