Private Investigator Marketing: Top 21 Private Investigator Marketing Ideas To Get More Private Investigator Leads
Since we’re nearly halfway through 2022, now is the perfect time to try some new private investigator marketing ideas to grow your private investigator business. If you’ve been wondering how to get more private investigator leads, we’ve got a ton of things you can try—and it all begins with your private investigator website design.
It’s important to try a variety of things when it comes to private investigator marketing. Why? Because every private investigator needs private investigator leads to survive—no matter your location or how long you’ve been completing private investigator jobs for your community. Without a good flow of new private investigator leads, it becomes impossible to grow your private investigator business.
But, if you create a system that attracts new clients and delivers new private investigator leads to your business like clockwork, that’s a recipe for:
- More high-paying private investigator jobs
- Increased revenue for you and your crew
- A dependable way to grow your private investigator business
We know why private investigators need to generate private investigator leads, but how can you do it affordably and efficiently? The answer is: a good private investigator website with good private investigator website design. If you’ve ever wondered how to get more private investigator leads, follow the steps below—and consider working with private investigator marketing companies to grow your private investigator business!
1. Get More Private Investigator Leads Through Your Website
If you don’t yet have a private investigator website, one of the best things you can do for your business is to create one. A private investigator website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your private investigator business
- Read about the private investigator services you provide
- See your service area
- Get in touch with you about private investigator jobs
- Become a quality private investigator lead for your business
Without a private investigator website and professional private investigator website design, how are your potential clients going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A PI marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one private investigator advertising idea that’s been proven time and again to generate quality private investigator leads and grow your private investigator business. So, if you’ve been wondering how to get more private investigator leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in private investigator leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local private investigator providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with private investigator lead generation. Private investigator marketing companies can also set you up with a professional private investigator website design and share other ideas for private investigator marketing to help grow your private investigator business.
3. Always Use Local SEO to Generate Private Investigator Leads
Search engine optimization (SEO for private investigators) is still king in the private investigator digital marketing space, which is why SEO for private investigators is so popular. SEO is what moves your private investigator business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for private investigators alone can generate the majority of your private investigator leads (but we still recommend reading the rest of these private investigator business marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a PI marketing agency and let an expert in private investigator SEO services get you up and running.
4. Get More Private Investigator Leads Through Facebook + Instagram
Still wondering how to get more private investigator leads? Advertising on Facebook and Instagram can be a cost-effective method for private investigator marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal private investigator clients by their location and other pages they’ve liked—such as law firms and other complementary businesses.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a private investigator in the future. If you’ve been wanting to try social media advertising for your business, this is one of the private investigator marketing ideas worth trying.
Paired with private investigator SEO services and professional private investigator website design, this is a powerful way to grow your private investigator business. A PI marketing agency can get you set up.
5. Create a Private Investigator Facebook Group
Having a dedicated Facebook business page for your private investigator business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into private investigator leads and help grow your private investigator business.
6. Content Marketing = Private Investigator Marketing
Creating content for your ideal clients is a great way to get more private investigator leads. Consider writing blog posts and articles that you can post on your private investigator website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Fact vs. Fiction for Private Investigators
- Top Ways to Prevent Identity Theft
- 10 Tips for Self-Defense
As you write these articles, plug your private investigator services. Suggest that readers use a private investigator they can trust to do the job correctly the first time and help generate new private investigator leads!
7. Email Marketing = Private Investigator Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your private investigator business, you’ll make (on average) a $40 return on your investment.
Because most private investigator businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal clients via email generate 50% more sales-ready private investigator leads and spend 33% less money on making sales.
8. Get Private Investigator Leads By Attending Local Business Networking Events
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. These events not only provide plenty of solutions for how to get more private investigator leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential clients.
Most importantly, make sure you’re collecting information from visitors and following up to help grow your private investigator business.
9. Give Telemarketing a Chance to Generate Private Investigator Leads
Though telemarketing was once a good channel for private investigator lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential private investigator clients.
While this is a viable solution for private investigator marketing, it would be wise to evaluate how the cost compares to other private investigator business marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
10. How to Get More Private Investigator Leads Through Strategic Alliances
Another smart way to generate carpentry leads is to partner up with local lawyers and law firms. Creating these relationships makes it possible that they’ll recommend you to their clients and provide a steady stream of private investigator leads.
11. Reputation Management Affects Your Private Investigator Business
Did you know 85% of people search online to find local private investigators? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your private investigator services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your private investigator business on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more private investigator leads.
12. Ad Retargeting Is a Fresh Private Investigator Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your private investigator business.
Retargeting is a great way to keep your private investigator business and private investigator website in front of potential clients who have already shown interest by visiting your website. This is one private investigator advertising idea well worth trying, especially if you’re already getting good traffic to your private investigator website. Throw in some private investigator SEO services for an extra visibility boost!
13. Make Your Private Investigator Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your private investigator marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your private investigator marketing and private investigator advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating private investigator leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
14. Use Google’s Local Service Ads to Get More Private Investigator Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for private investigator providers, at least 7 of them will click one of those ads and turn into a private investigator lead.
How much more money would you make per month with 7 more private investigator contracts? For an extra boost, consider investing in private investigator digital marketing, then use private investigator SEO services and a professional private investigator website design to hook your potential clients.
15. Send Out Direct Mailers to Get More Private Investigator Leads
Here’s another private investigator marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for private investigator leads from other sources to determine if this is a viable solution for you.
16. Canvass the Area to Generate Private Investigator Leads
Canvassing an area to generate private investigator leads might seem like an old-school marketing tactic, but it’s a private investigator advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a private investigator job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential clients after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a private investigator lead!
17. Increase Referrals to Get More Private investigator Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your private investigator business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one private investigator marketing and private investigator advertising idea you shouldn’t pass up.
18. Use LinkedIn to Attract Private Investigator Leads
LinkedIn is more than a great place to establish yourself as a private investigator expert and private investigator business owner—it’s a great place to generate private investigator leads, too. How? Do a search for local legal service providers you can connect with and talk about the private investigator services you provide.
19. Hunt for Private Investigator Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a private investigator case. Take a quick scroll through the classifieds and see if anyone is looking for a private investigator. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for private investigators on Craigslist are ready to work with you now and pay for your services.
20. Send Out Press Releases About Your Private Investigator Business
Press releases are a great way to share new and exciting developments about your private investigator business. Are you offering a new service? How about a case that you just solved? Write a press release that outlines these items and send it off to your mailing list to start generating new private investigator leads.
21. Don’t Pay for Private Investigator Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your private investigator business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your private investigator website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your private investigator business is using private investigator digital marketing. Combined, private investigator SEO services and professional private investigator website design can increase your online visibility and win you more private investigator leads.
Sign Up With Townsquare Interactive to Maximize Your Private investigator Marketing Budget
Website design isn’t the only element of an effective private investigator marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate private investigator leads using the steps above.
Adding other elements to your marketing campaign, such as private investigator SEO services and reputation monitoring, can strengthen your private investigator marketing campaign and help you to generate more private investigator leads.
The team at Townsquare Interactive specializes in creating private investigator websites and marketing campaigns that generate private investigator leads for businesses across the country. All of our private investigator website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your private investigator marketing campaign to the next level.
Click the button below to learn more about our private investigator marketing packages and how to grow your private investigator business.