The high school football playoffs are upon us and as East Texas teams make their trek toward the state championship games, that's when school spirit comes out the most.

And we've teamed up with our good friends at DQ to give you the chance to win some incredible prizes during the high school football playoffs.

It's our first ever + DQ Spirit contest, and you could win a brand new smartphone or even free Dairy Queen for an entire year!.

How do you win? It's super easy. Here's how:

  • Make sure you have an Instagram account and it's not set to private.
  • Before or after your team's game, take a picture of yourself at an East Texas Dairy Queen. Be creative! Include your food, Blizzards, friends, family, etc. Have fun with it!
  • Upload it to Instagram with the hashtag #DQSpirit, and be sure to tag (and follow) @etsnfm in the post, too.
  • The pictures will automatically populate below on this page, so you'll be able to see your picture right here on! You can enter/post as many times as you want each week as you watch the playoffs.
  • If your school is in the volleyball playoffs or if you're headed to watch a basketball game, you can enter on those nights, too!
  • If you're chosen as a winner, you will be contacted on the winning photo you took by the @etsnfm Instagram account, so be sure and follow us!

Every week we'll pick five winners to win a free DQ Blizzard, and at the end of the high school football season we'll choose two grand prize winners. One winner will receive their choice of a brand new iPhone 6 or a Samsung Galaxy S5 smartphone, and the other will win FREE Dairy Queen for an entire year!*

Here is where the pictures will come in:

* -- "Free DQ for a year" will be one $10 Dairy Queen gift card per week for 52 weeks (52 $10 gift cards for $520 total).